Digital communication built for the front lines ​

The Challenge

Productivity and improved communication is paramount to your bottom line, not only at the management level, but also on the front lines. Digital solutions are the obvious step in the right direction, but they can be expensive and difficult to learn. And if front line workers don't adopt, productivity will stall and the bottom line will inevitably suffer. In an ideal world, you would have a simple and accessible tool that EVERYONE uses to communicate on the job site. A tool that helps people know exactly what needs to be done and where. And a tool that is low cost and without a subscription fee.

The Solution

BitRip isn't rocket science, it's a roll of tape with a unique edge. It allows anyone to rip, stick and upload digital content to an exact point in space. Anything from conversation threads, voice memos, photos, spreadsheets or just a simple link to a website. And we unlock an augmented reality experience, so information is displayed right above the tape, without any time wasted navigating websites. We turn the physical world into a digital desktop, a way to directly organize the flow of information and tie it to a relevant location in space. Your work is tied to the real world, so that's where the information belongs.

How it works

A continuous and non repetitive pattern makes every inch of every tape unique. So when a tape gets ripped to any size or shape, it becomes a scannable key enabling direct access to digital content stored in the cloud or on your phone. And because it's digital, any user in a network can interact with the information either remotely or by scanning the tape.

Why tape?

The simple nature of tape means thousands of digital sticky notes can be contained on a single roll that fits in a toolkit. Any worker with a smart device or a roll can plug into the system. And because it's tape, it's both rugged and low cost. A single solution with unlimited application - punchlists, RFIs, safety spot checks, voice tags, ID badges, inventory tracking etc. It's a digital multitool, enabling people to shape any solution that fits their needs. 
Our vision is to put cutting edge, digital technology in anyone’s toolkit. And it must be low cost, easy to use, and as versatile as a multi-tool. If you overthink it, you over complicate it. Brilliance in the basics...”